• Client

  • Role

    Design, Logistics, Production and Management
  • Location

    The Royal Institution of Great Britain



We have had the pleasure of working with CEW to deliver their industry-recognised events for close to 20 years. This time we were briefed to create a new event focusing on technology in the beauty industry.



In partnership with Google and Amazon Beauty, CEW curated the first Beauty Tech Summit to support SMEs and large beauty businesses to embrace digital, through learning from the most effective tech and digital brands currently around. 2020 accelerated the change to immersive, state-of-the-art technology to engage consumers through augmented reality (AR), virtual reality (VR) the metaverse and many groundbreaking applications, simulating the real-life beauty counter with virtual makeup try-ons, how-to videos, live streaming and beauty masterclasses.



We provided full production of the event, from ideation to design, delivery and management, ensuring the first-ever Beauty Tech Summit was a resounding success.