We have worked with longstanding client Dufry to deliver a range of events over numerous years. Following this, we were approached to launch Dufry’s rebrand to Avolta during the TFWA World Exhibition and Conference 2023 in Cannes, France.
For the second consecutive year, we delivered a special high-profile event, attracting over 800 industry peers, at Le Goéland Restaurant – the private beach closest to the Palais des Festivals. Avolta, was unveiled by Dufry CEO Xavier Rosiny, and the rebrand represents Dufry’s integration with Autogrill, aimed at creating a unified travel experience revolution across Retail and F&B.
We were responsible for event design, AV and technical support, production and delivery. Among the event’s highlights were the impactful main stage with a 12m LED screen and the eye-catching Boulevard de la Croisette arrival and stair entry with shaped light structures that represented the new company logo.
